Portfolio

Marqued
Anima Consulting for Porsche Digital

Marqued, a venture of Porsche Digital, was created to offer a new generation of classic car enthusiasts a fresh take on traditional editorial automotive content, with the goal of funneling budding collectors to Marqued's classic car auction platform. We were tasked with building out a comprehensive editorial and social media content strategy.

My responsibilities:

Content creation and community management across all social channels, with an emphasis on Instagram
Copyediting, formatting, and publishing editorial content 1-3x per week
Curating weekly, analytics-driven social media calendars
Generating and presenting social media analytics reports to apprise client on KPIs and strategy adjustments
Designing digital and print graphics and ads
Monitoring online trends in the automotive space
Leverage relationships with influencers and businesses in the automotive space to drive engagement
Coordinating with businesses and editorial subjects to schedule interviews, shoots, and social collaborations
Creating and scheduling 3x weekly newsletters to drive traffic to editorial content and active auctions

Quality and quantity

6.8%

Average monthly Instagram follower growth rate. That's 5.1% higher than average.

13.7%

Website click rate. That's 8.9% higher than average.

3.57%

Instagram engagement rate. That's 2.74% higher than the industry average.

92%

Instagram stories completion rate. That's 10% higher than average.

Instagram post examples

Instagram story examples

TouchPoint

The TouchPoint Solution is a start-up company that makes wearable neurotech devices to help regulate the body's nervous system and reduce stress.

Approach: Use of infographics and scientifically sound research to build credibility. Lifestyle marketing photos to cater to target audience of women 35-44 and 45-54. Harness UGC, microinfluencers, and Ambassador Program to build brand loyalty and authenticity.

My responsibilities:

Content creation and community management across all social channels, with an emphasis on Facebook
Writing and publishing weekly blog posts
Curating social media calendar in accordance with national holidays and awareness months
Plan and execute weekly events, Facebook lives, and giveaways for Ambassador Program members
Generating weekly social media analytics reports to better understand audience behavior and adjust strategy
Leverage promotions and growing brand loyalty to prompt Facebook reviews
Creating infographics for socials with an emphasis on shareability
Writing and distributing press releases
Coordinating with microinfluencers for social collaborations

Building a brand

400%

Increase in ambassador program members.

254

Positive Facebook reviews collected in one year.

1,013

Average views per Facebook Live video.

10.2k

Page followers gained.

Biba Los Angeles

Biba Los Angeles is an LA based skincare company formulated by expert esthetician Biba De Sousa.

My responsibilities:

Instagram content creation and community management
Curating social media calendar in tandem with brand photographer and lead Social Media Strategist
Scheduling weekly Instagram posts
Creating weekly engaging Instagram stories
Leveraging celebrity and influencer content
Generating Instagram analytics reports and presenting findings in weekly team meetings